Preventing Fraud

To date, hundreds of thousands of Americans have become victims of financial crimes attributed to identity theft, and the numbers are growing. From children to retirees, no one can escape the threat of identity theft. Once fraudsters have someone’s personal information, they can use it several times before someone catches the theft. If the victim is unable to prove the purchases are the work of an identity thief, the injured party may be held liable to pay the damages. Identity theft victims have been known to fall into debt, lose their homes, and even be mistakenly imprisoned over serious instances of fraud. So not only do consumers need to worry about thieves ruining their credit scores and invading their privacy, but also about the consequences of identity theft, including the hundreds of hours it could take to clear up the situation with the authorities, major credit card bureaus, and banks. But what if you could stop worrying about identity theft and reduce your risk of fraud by half? You can with LifeLock: the nation’s leader in identity theft prevention.

If you want to rest easy knowing your identity and good name are protected, enroll with LifeLock’s proven identity theft protection service, which can make your identity virtually theft-proof for only 10 dollars a month. Our failsafe service removes unwanted junk mail and pre-approved credit offers from your mailbox, requests annual credit reports from the major credit card companies, and puts security alerts on your information with all three major credit card bureaus, as well as with ChexSystems, a check verification service. By limiting your excess mail and putting fraud alerts on your information, LifeLock can protect you from all forms of mail, check, and credit fraud. If you are serious about protecting your identity, you need to become one of LifeLock’s several thousand satisfied customers who are guaranteed complete protection.

We are dedicated to offering our clients the best possible service because we want to ensure them their identity is secure. We are so confident in our ability to protect our enrollees that we offer them a million dollar guarantee that as long as they are our client, they will never become a victim of identity theft. If by chance a customer’s identity is stolen, we will pay any amount necessary to restore the victim’s good name and will do everything in our power, from hiring lawyers to accountants, to clear the matter as quickly and as easily as possible from his/her credit history.

LifeLock is a pioneer in the identity theft prevention industry simply because we care about proactively protecting consumers. We do not wait until a theft has occurred to alert you because our unique system of placing fraud alerts on your information gives us the ability to detect and stop fraud before it occurs, giving you complete control over who uses your identity and how. Every year, thieves steal the identities of 15 million Americans, and defrauding consumers has become the fastest growing crime in the United States. On average, identity thieves annually abscond with 50 million dollars from businesses and individuals. LifeLock understands the deep threat fraudsters pose to consumers, and since our foundation, the company’s goal has been to do everything in our power to protect consumers and to put identity thieves out of business. By putting fraud alerts on our clients’ information, we are actually able to detect and stop fraud before it happens because if anyone applies for credit or a loan in your name, or even tries to change your billing address, the company will be forced to contact you at the number you listed on the fraud alert before the business will be able to verify any lines of credit or changes in your accounts. So even if a thief obtains your Social Security Number, it will be useless to them as long as you are our client.

Today, identity theft is one of the most difficult problems facing consumers. It has stopped students from getting loans, people from getting jobs, and families from qualifying for homes. How easy it is for thieves to obtain your information does not make preventing identity theft any easier. All a thief needs is a few pertinent pieces of information, which they can find in a filing cabinet, your trash, the mailroom, or your office, and they can wreck havoc with your credit, gaining access to all your accounts and being able to open new bank and credit accounts with a variety of different companies before anyone notices.

Although most people have heard the horror stories of fraud victims waking up one morning to realize someone has drained their bank accounts, maxed out their credit cards, or opened enough new accounts to bankrupt them, few consumers actually take any steps to protect themselves from the same fate. Worrying about the threat of identity theft will not prevent anything, and while, shredding your mail, locking up sensitive documents, and requesting annual credit reports will protect you to an extent, they will not prevent you from becoming a victim. Today’s technology-driven world has put personal information at everyone’s fingertips, multiplying your likelihood of experiencing fraud and increasing your need for identity protection. Anyone from a janitor to a hacker can misappropriate your information and use it for their own devices, and while verifying credit accounts and bank statements used to be enough, the swift nature of fraud makes those activities too little too late to prevent financial ruin. If you are concerned about the lack of protection you have from identity theft, consider enrolling with LifeLock. We are passionate about preventing Americans from becoming victims of identity theft, and we can offer you a variety of different forms of protection, from your children to your business, to keep your family, your good name, and your finances protected.

LifeLock in the News

LifeLock and Office Depot Join Forces to Protect Consumers from Identity Theft

Early last week, LifeLock, the leader in proactive identity theft security, announced its partnership with Office Depot, a premier global provider of office supplies and services. The alliance has resulted in Office Depot becoming a provider of LifeLock’s innovative, identity theft prevention service, and the office store has announced it expects the LifeLock product to be available at its 1,200 North American locations and online stores by the end of this year.

According to the Federal Trade Commission (FTC), identity theft is the fastest growing crime in the United States, accounting for over 50 billion dollars in stolen funds and goods every year. Despite the growing need for consumer protection from fraud, few identity theft services have been able to offer Americans significant protection. When LifeLock entered the industry in 2005, consumers finally gained access to a comprehensive service that specializes in preventing identity theft. Unlike credit reporting agencies, LifeLock’s unique service is able to detect and intercept fraud before it occurs, proactively protecting individuals and businesses from all forms of fraud. The most exceptional feature of the LifeLock service is its million dollar guarantee, which ensures customers they are protected from having to pay for losses or damages caused by fraud.

The LifeLock service works by setting and automatically renewing security alerts on consumers’ personal information with the three major credit bureaus and ChexSystems, forcing banks and credit companies to verify with LifeLock’s clients whether they want to open a new account or make changes in their records before the companies can legally approve anything. This first step is the most important in terms of giving consumers back the control over who uses their identities. LifeLock also strives to restrict who has access to its clients’ personal information by removing its members’ names from circulating junk mail lists and pre-approved credit offers, protecting their clients’ information from a variety of risks, including computer hacking and mail fraud. The private, Tempe, Arizona-based firm’s objective is to render consumers’ information worthless to everyone except the rightful owner, bankrupting the identity theft industry with their groundbreaking service.

Chuck Rubin is the President of the North American retail division of Office Depot, and he has expressed to the press his support of the partnership between his corporation and LifeLock. Following the company’s announcement of the relationship, Rubin stated: “LifeLock is the type of breakthrough product that is not only very relevant to individual consumers today, but also offers a much-needed service for small businesses with just a few employees and larger companies with hundreds or thousands of associates.” Rubin went on to state the projected impact the affiliation with LifeLock would have on Office Depot patrons, saying: “With this new relationship with LifeLock, we will be bringing our customers an essential security solution with the convenience, value and service they’ve come to expect from Office Depot.” LifeLock’s Co-Founder and CEO Todd Davis also commented on the impending integration of the two companies’ service strategies, announcing: “We’re very pleased to partner with Office Depot to provide their customers with access to the security tools that can safeguard their personal, business and employee information from identity theft. With LifeLock, consumers and businesses can rest assured that they are protected from identity theft.”

Since 2003, the FTC has reported a total of 27.3 million Americans as victims of identity theft, with 9.9 million cases of identity theft reported in just the last year. Financial institutions and businesses have endured the most losses due to identity theft, totaling 48 billion dollars in the last year, while the FTC has reported consumer losses at 5 billion dollars in out-of-pocket expenses. In order to protect businesses from the inevitable financial setbacks caused by identity theft, such as loss of productivity while employees deal with identity theft problems, LifeLock offers every size business a solution to identity theft, which secures employees’ personal information and protects businesses from losing valuable time and resources that would otherwise be used to resolve lingering credit problems. In addition, LifeLock also offers a protection plan for individuals, both adults and children, to prevent them from becoming victims of identity theft.

Once a person’s identity is stolen, it can take weeks, months, or even years to fully resolve the aftermath of the theft, which results in loss of productivity and concentration at the office. The problems associated with fraud are only compounded in a corporate setting when multiple employees’ identities, business records, and expense accounts are compromised, and LifeLock and Office Depot’s purpose in joining forces to combat identity theft is to protect businesses from the crippling effects of identity theft. For now, the services Office Depot will be offering to its clientele remain undefined, but consumers can expect more product details within the next few weeks.

About LifeLock

Located in a secure facility in the southwest, LifeLock offers a comprehensive identity theft prevention service that is guaranteed to render private information useless to identity thieves. Backed by namely two prominent venture capital firms (Kleiner, Perkins, Caufield, & Byers and Bessemer Venture Partners), LifeLock has recently come to the attention of American Business Awards, which honored the emergent company with the Best Radio Advertising Campaign and nominated the firm for the Best New Product/Service, as well as the Best New Company in May 2007.

About Office Depot

Headquartered in Delray Beach, Florida, Office Depot became incorporated in 1986, and has since risen to become the most ubiquitous office products and services company in the world. The company’s average sales amount to 15.4 billion dollars, with 4.7 billion attributed to online sales, and the firm employs nearly 52,000 people in 43 different countries. To date, Office Depot has 1,186 company-owned and operated stores located in the United States and Canada, and 369 company-owned, franchised, or licensed stores located outside North America, all of which service one of the world’s largest customer bases with a committed staff of associates.

LifeLock Protects Your Good Name

Consumers do not always realize how little of their sensitive information an identity thief needs in order to commit fraud. In some cases, all a fraudster requires is your name, and with just a simple Google search, they can gain access to a variety of personal information, including your address and phone number, by which they can contact you pretending to be a legitimate bank or credit service doing a routine check. Unfortunately as technology has advanced, the amount of ways fraudsters can victimize consumers has grown exponentially. Between 2005 and 2007, 28.3 million people were affected by identity theft related crimes, and nearly every week, the media is highlighting a new scam or phishing technique or broadcasting the theft or hack of a company’s database that contained the private identities of several thousand or even several million Americans who will now be at risk for fraud. Regrettably, many consumers view the accruing identity theft problem passively, believing they are defenseless. However, new statistics have shown that LifeLock’s identity theft prevention service can cut a consumer’s risk of fraud in half with a simple, proven, and guaranteed method of proactive protection.

In 2005, LifeLock became the world’s first and only identity theft prevention company to combine a variety of proactive steps into one service, providing clients with complete, guaranteed protection. As soon as we enroll a client, LifeLock immediately goes to work, activating security alerts on the enrollee’s sensitive information with consumer credit reporting agencies and check verification services. Once the alert is activated, our clients’ risk goes down significantly, since the alert requires credit card companies and banks to verify new lines of credit or changes in their accounts with our enrollees before they can approve anything. In addition, our service maintains the alerts, so our clients are never without protection from credit and bank fraud. LifeLock’s service is also unique in its proactive approach to mail fraud and dumpster diving. By removing our clients from junk mail lists, particularly pre-approved credit offer lists, LifeLock can drastically minimize the amount of exposure to which mercantile and credit card companies subject our clients’ sensitive information. Furthermore, we also order annual credit reports from the major credit card companies for you, so you can verify your accounts and purchases. We are so assured our service works better than any other type of fraud protection or credit monitoring service that we back our anticipative service with a million dollar guarantee. LifeLock’s own CEO is so positive our service secures identities that he has broadcasted his social security number on our homepage, in our commercials, and in our media spots because he wants to prove that we can protect anyone’s identity from scammers, thieves, and hackers.

Before LifeLock was formed, all consumers could do was worry whether their identity would be stolen or spend hours every week checking reports, shredding mail, and monitoring credit accounts, all the while doing very little to prevent theft. If by chance a thief did steal a purse, computer, or personal files, victims were all told the same thing: to check bank statements and verify credit purchases, which can only determine whether theft or fraud has occurred, not prevent it. Even leaders in the credit field have admitted the lack of protection these methods afford, and as the number of identity theft cases continue to rise, American consumers have begun to seek alternatives that afford greater protection from identity theft of all sorts. Out of this need for better protection, the LifeLock company was founded and has since risen to become the leader in the identity theft prevention industry, causing huge hits to fraud and identity related crimes due to our service’s proactive approach that intercepts fraud. Key to our service is the fraud alerts we place on your information, which enables us to detect and stop identity theft before it occurs, allowing consumers to rest easy knowing their identities are completely secured without them having to do a thing.

While other identity protection services can offer you minimal security, LifeLock can actually guarantee you protection for what is most important: your good name. The fact of the matter is that your identity is more than just a credit report, a piece of paper, or a computer file. You are a person who has a right to use your information how you see fit and to block others, who do not have your permission, from using your identity. Thankfully, stricter consumer protection laws have begun to safeguard consumers from having to pay for credit charges made by a fraudster, but the laws cannot protect victims from the personal damages identity thieves can cause, from ruining credit to destroying employment opportunities and credibility in the business world. Because of the potential financial and personal damages identity theft can cause, LifeLock guarantees that as long as you are our client, a felon will never be able to use your identity. Our goal is to give consumers back the control of their identity, from who uses it to how it is used, by locking your information, so only you can make use of it. We view the identity theft problem simply: if you can make people’s identities worthless to everyone except the rightful owner, you will cripple the identity theft industry. Once fraud stops paying , we will have done our job, which is to put fraudsters out of business. As of right now, identity theft is still the fastest growing crime, with one in eight Americans becoming a victim of identity theft every year, but you can have complete protection starting today for only 10 dollars a month. With the high risk identity theft is posing to Americans just like yourself, isn’t it time you do something to prevent it? Countless identity theft protection experts have already reviewed our service, and they all say pretty much the same thing about LifeLock: “It works,” so try it for yourself.

Comparing LifeLock

Identity theft is a growing threat to Americans, and the identity theft prevention business is scrambling to meet the demand for greater protection from the risks consumers are daily facing, from lost or stolen papers and computers to hackers and scammers. Ten years ago, the identity theft protection industry was nonexistent, but with the greater prevalence and accessibility of personal information, anti-fraud products and services have gained a greater market share as the necessity for protection has risen. LifeLock is one of the most recent identity theft protection services to become commercially available, but it has quickly risen in the ranks as a leader in the identity theft prevention arena. LifeLock offers the most sophisticated and comprehensive identity protection service available to American consumers, and if you would like insight into our guaranteed fraud prevention service, how it works, and how it compares to other services, look no further.

What Does LifeLock Do?

The LifeLock system is simple, but it works. We start by putting fraud alerts on your information with all three of the major credit card bureaus and ChexSystems, allowing only you to be able to apply for credit lines or make changes to your accounts. This is the most important step in our service because it prevents thieves from being able to use your identity, since the fraud alert requires creditors to contact you by the phone number listed on LifeLock’s report before verifying any changes, such as extending limits or changing billing addresses. Since fraud alerts only stay active for 90 days, LifeLock automatically renews them, ensuring you are never without fraud protection. In addition, we do everything in our power to remove your name from junk mail lists, which keep your private information circulating among unprotected venues. Lastly, we eliminate your name from pre-approved credit offers to reduce your chances of becoming a victim of mail fraud. As soon as you sign up with LifeLock, we will immediately go to work, protecting your identity, and you will see a reduction in junk mail and credit offers within your first two months of enrollment.

LifeLock has a proven record of being able to protect our clients from the threat of identity theft, and we are so confident our service is failsafe that we offer all of our enrollees a million dollar guarantee. If someone manages to commit fraud using your identity while you are our client, we will take care of the costs to getting your life back on track, and the guarantee stays in place as long as you are enrolled with us. It does not matter to LifeLock whether you are a CEO, entrepreneur, businessperson, manager, mom, dad, college grad, teenager, or child because we believe you deserve complete protection and the peace of mind that your identity is 100% fraud-proof. Our service, backed by our million dollar guarantee, can assure you that you are protected, for in the unlikely event your identity is stolen, we will pay up to one million dollars to restore your good name, ensuring you the best possible protection in the industry.

How Is LifeLock Different?

Most identity theft protection services will put fraud alerts on your credit with one or two credit bureaus, relying on the law that requires bureaus to inform other bureaus of the alert to protect you. However, since the bureaus are only required to share the information that someone’s credit might be at risk, a thief could still open a bank account using your data if the bank does not check your identity against the original bureau that was alerted. Therefore, LifeLock puts fraud alerts on your personal information not only with the three major credit bureaus, but also with ChexSystems, to ensure that no matter which bureau a company or bank checks with, a thief will not be able to use your identity. In addition, we automatically renew your fraud alerts every 90 days to ensure there are no gaps in your protection, and we also remove your name from junk mail lists, which many other services do not do. However, the most important difference between LifeLock and other fraud protection services is our proactive approach to identity theft. LifeLock is not a credit monitoring service that alerts you when we find a problem, we actually stop crime before it happens by having the credit bureaus alert you when someone tries to make changes in your status or inquire about your credit. In addition, our service is not an insurance policy that reimburses you for financial damages after a theft has occurred. We make it a point to never let your identity be stolen. Although some services combine credit monitoring with a service guarantee in an attempt to protect you, LifeLock is the only comprehensive protection package available to American consumers that can guarantee thieves will be unable to use your identity fraudulently. Credit monitoring services can only protect you by making sure thieves do not strike in the same way twice, but we can completely protect you before, during, or after a credit compromise, ensuring your identity is 100% protected.

Statistics show that one in eight individuals living in the United States will become a victim of identity theft. Between 2003 and 2005, 28.3 million people fell victim to identity theft, leaving financial and emotional devastation in its wake. However, studies have shown that the key to identity protection is early detection and interception, which is why LifeLock stands out among the other identity protection services. Our main concern is prevention, and we can actually stop would-be thieves in their tracks, giving you complete control over who uses your identity. For more information, read Matt Collins’ article on LifeLock and how it compares with other identity theft protection services.

The LifeLock Protection

Although no identity security lock is perfect, the LifeLock service comes with the guarantee that if your identity is stolen we will do whatever it takes to restore your losses and get your life back in order, and you will be hard pressed to find any other identity theft prevention company with a guarantee as complete and upfront as ours. We offer all of our enrollees the same million-dollar guarantee: if they become a victim of identity theft and they incur monetary losses, we will reimburse them and hire lawyers and/or financial specialists in order to restore their good names and get their life back on track.

Our service is simple. Once you are our client, we will put credit fraud alerts on your identity with all four major credit card bureaus, making it impossible for anyone else but you to apply for and receive credit using your identification. We also limit junk mail and pre-approved credit card offers, safeguarding you from mail fraud and dumpster diving. Finally, we watch to make sure no one is changing your notification settings, your address, your bank accounts or credit lines. If anyone attempts to use your information to change your accounts or billing information, you will be contacted directly for approval of the changes before anything will be processed. In addition, our service goes beyond credit monitoring. We do not wait until we see theft or misuse of your information to do something about it because our service is proactive. We actual stop fraud before it happens by requiring credit bureaus, banks, and other services to contact you before approving anything.

Not only is our service the leading identity theft prevention service on the market, but our service is also cheaper than most. We offer the LifeLock service to businesses and individuals for only 10 dollars a month. Although some people feel that it is better to wait until their identity is stolen before they enroll with us, imagine the peace of mind they could have had from knowing they were being completely protected from fraud, and for so little. We assure you we can protect you, and even if there is a gap in our service, you are still protected by our guarantee, so you have absolutely nothing to lose except your worry over whether your identity will be stolen by a night janitor, a hacker, or a waiter.

Although you can do what we do for yourself, we are experts at handling identity theft prevention, and we guarantee there are no holes in your protection by renewing the fraud alerts every 90 days. If you performed the service yourself it would take hours out of every week to ensure you were getting the same protection we offer you for only 10 dollars a month, and it is even less if you pay for an entire year in advance or use a promotional code when you enroll. If you are concerned about the growing risk of identity theft, now is the time to take action and to start preventing yourself and your family from ever becoming victims of identity theft by enrolling with LifeLock.

Order LifeLock

The Threat of Identity Theft

Unfortunately, most people do not realize the considerable risk identity theft poses to them because they do not know how widespread the problem has become. As of today, the Federal Trade Commission estimates identity theft is costing Americans on average 50 billion dollars a year, and 15 million people are victimized annually, meaning every 2.1 seconds someone’s identity is stolen. With a threat that large, you cannot afford to ignore it, and LifeLock offers its customers a safe, simple, and reliable way for consumers to protect themselves from hackers, scammers, and thieves. For only 10 dollars or less a month, you can be assured of complete identity protection.  You would not drive without a seat belt, so why would you shop online or open a new banking account without first signing up with our affordable service that guarantees your protection?

The LifeLock Service

LifeLock is the only identity theft protection service of its kind because it works proactively to prevent your identity from being stolen. By placing fraud alerts on your personal information with all four major credit bureaus, we are able to go beyond credit monitoring and to stop identity theft before it happens because no one but you will able to use your identity to open a new line of credit, expand current limits, or change billing mailing addresses. In addition to the fraud alerts that we automatically renew every 90 days, we also remove your name and address from unwanted credit offers and junk mail lists, allowing you to have more control over who is using and seeing your identity. Furthermore, we also request credit reports on your behalf from all the major credit card companies once a year, so that you can verify your credit history and purchases.

LifeLock’s goal is to make your identity as theft-proof as possible, and we are so confident in our ability to protect you that we guarantee our service. With LifeLock, you can be sure you will never be left unprotected because even if your identity is stolen, we will cover your losses up to a million dollars. So, you have absolutely nothing to fear because our protection is failsafe. With our service, you can regain complete control over your identity, locking out anyone you do not want to have access to it and putting you always one step ahead of identity thieves.

Some people hesitate on contacting us because they are afraid it will disrupt their credit or make them unable to apply for new credit cards or loans, but our service does not change your credit status it just protects it from fraud. If you ever have difficulty obtaining the credit you deserve, all you have to do is contact us, and we will handle the situation with the bank or credit card company for you to make sure you get the credit lines you are entitled to have.

Protect Your Whole Family

You can protect everyone in your family with LifeLock because we now offer protection for children under the age of 16 for only 10 dollars or less a year, as long as there is already an adult in the home enrolled with us. Our child identity theft prevention service is tailored specifically to minors and checks for credit activity every six months. If we find a credit history, we place fraud alerts on their identities, informing the four major credit bureaus that your child is a minor; and therefore, there should be no activity. In addition, we check their social security numbers to be sure there is no work history or other signs of misuse.  Theft of children’s identities is a growing problem, and many young people do not realize their identity has been stolen until they try to apply for their first credit card, job, or student loan. Do not let identity theft ruin your child’s future. Enroll with LifeLock today and start protecting your child with our effective service that is backed by our same million-dollar guarantee.

Order LifeLock

Do yourself and your whole family a favor. Sign up for the #1 identity theft prevention service in America. Call 1-877-LIFELOCK today, and enroll with a service you will value for a lifetime.

The LifeLock Guarantee

At LifeLock, we are 100 percent confident in our ability to prevent your identity from being stolen and misused, and we provide all of our clients with a million dollar guarantee. If we fail to protect you and cannot repair an identity theft situation ourselves, we will do every thing necessary to restore your good name. We will hire lawyers, accountants, or financial professionals to assist in reimbursing you for the damages the incident caused. In addition, we will pay for their expert services up to a million dollars, per client, per lifetime, and the guarantee is in effect for as long as you are enrolled with LifeLock. Unlike other service guarantees, LifeLock’s does not rely on the length you have had the service. If an identity thief manages to use a defect in our service to obtain and use your identity, we will assist you in every way possible to make reparation for any financial damages you suffer as a result of the incident. However, our service does rely on some simple terms and conditions. For instance, our guarantee does not apply to minor, special, or indirect damages, and you must inform LifeLock of the fraud within 30 days of learning about the crime. If you fail to comply with our terms or with the professionals we hire to assist you, including keeping facts secret concerning the use of your identity or misrepresenting your damages or the date the incident occurred, you may become ineligible for the service guarantee and will be required to repay us for any services we engaged on you behalf. Unless previously agreed upon, we will only pay for the services of those attorneys, credit counselors, or other professionals of our choosing. If we reimburse you for their services, you must agree to wave your right to reimbursement from another party. If you request the LifeLock guarantee to cover expenses of 1,000 dollars or more, we reserve the right to investigate the incident before we act on your behalf. If we do deny a claim based on our investigation, and we are later proven incorrect, we will reimburse you for the damages you paid in connection to your claim.

As a leading identity theft prevention company, our aim is to handle your claim as quickly as possible, and by reading and following our terms and conditions, you will be assisting us in our ability to help you quickly in the unlikely event your identity is used without your permission. Out of the several different identity theft protection services that exist, LifeLock is the only one of its kind that offers such a substantial guarantee, but chances are you will not need it because the LifeLock service is the best proactive anti-fraud service in the country. We can actually stop fraud before it happens, and we have tens of thousands of customers and multiple sponsors who can attest to the effectiveness of our service. In the past two years, we have perfected the LifeLock product to the point that it is failsafe, and we believe in our service and its ability to work for you. With our million dollar guarantee, you have absolutely nothing to lose by signing up with us, so isn’t it time you enrolled?

LifeLock in the News

Astronaut Jim Lovell Serves as the Grand Marshal for the LifeLock 400

On September 20, LifeLock’s CEO Todd Davis revealed Apollo 13’s Commander James Lovell had accepted our invitation to serve as the Grand Marshal for the LifeLock 400. The race took place at the Kansas Speedway on September 30 and was the third in a series of Chases for the NASCAR NEXTEL Cup. We were thrilled to have former astronaut Jim Lovell, famous for the legendary words “Huston, we have a problem,” utter the traditional “Gentlemen Start Your Engines” to an uproarious crowd of 100,000 racecar fans. In anticipation of the event, Jim Lovell was quoted as saying, “I truly appreciate the offer to serve as Grand Marshal for the LifeLock 400. This will be a tremendous opportunity for me to get closer to the exciting sport of NASCAR, as well as LifeLock, the company protecting my identity.”

A distinguished naval officer, Jim Lovell came to the attention of the world when his 1970 mission to the Moon went terribly wrong, forcing him and his two other crew members to turn Apollo 13’s lunar module, Aquarius, into a lifeboat. Immortalized in the Apollo 13 film as an American hero who calmly and successfully guided his ship and his crew back to earth, James Lovell has led an extraordinary life as an astronaut, author, restaurateur, and spokesperson. In addition, he has received countless awards and distinctions for his philanthropy and service to the American people, including the Presidential Medal for Freedom and the Congressional Space Medal of Honor. Unfortunately, his prominent status has caused him to become a victim of identity theft. After he discovered his social security number and signature were being sold on E-Bay, he became one of our tens of thousands of satisfied customers, and we are proud to give something back to this impressive man whom America owes so much. After Jim Lovell accepted LifeLock’s invitation, our CEO Todd Davis commented, “We are honored to have a true American hero accept our invitation. While the cars of the NASCAR NEXTEL Cup series go much slower than what he has experienced during his career as a naval aviator, test pilot and astronaut, I have a feeling that he will still be able to associate with what the drivers go through and the machines they drive.”

A proud sponsor of several nonprofit organizations and sporting events, we have held several minor sponsorships deals in NASCAR, such as the #49 BAM NASCAR NEXTEL Cup car, and in the past, we have supported the IRL Pro Series. As an identity theft protection company with sincere interests in our community and nation, we continue to seek new opportunities to sponsor sporting events like the LifeLock 400.

Protect Yourself with LifeLock

LifeLock is in the business of guarding your identification, and with our service, you can prevent your information from ever being illegally used. Although you could do what we do on your own, it would take you hours every week to contact credit bureaus, put alerts on your information, remove yourself from unwanted, pre-approved credit card and junk mail lists, and order quarterly credit reports from the major credit card companies. LifeLock also monitors check systems to prevent thieves from opening a bank account in your name. In addition, our service comes with a million dollar guarantee. If someone manages to use your identification fraudulently while you are enrolled with us, we will compensate you for any damages you incur, up to one million dollars, and we offer all of these convenient services for only 10 dollars a month.

LifeLock is confident in its service, which gives you the peace of mind that your information is being protected, and because all of our services come with our fail-safe guarantee, you have absolutely nothing to lose. As soon as you sign up with us, you will never have to waste your time shredding unwanted junk mail, talking on the phone with credit bureaus, or worrying about whether your identity will be stolen because you will be protected by the professionals at LifeLock.

Since our conception, none of our clients have ever claimed any damages, and as of yet, our guarantee remains unused. We are so successful at halting fraud before it happens that none of our subscribers have ever experienced any losses. We are so confident in our ability to protect identities from being stolen that our CEO, Todd Davis, has made his social security number public. Because he is protected by our service, he does not have to worry about his information being used illegally.

If you would like to stop worrying about the threat of identity theft or if you have had your identity stolen, give us a call. Our exceptional staff will be able to answer all of your questions regarding our service and our guarantee. Some of our new clients worry about the hassle of having credit cards they want denied while using our service, but we will personally and promptly contact your landlord or credit issuer to clear up any concerns regarding your identity. Our aim is to make your life as hassle-free as possible, and our 60,000 other customers, who have already signed up with us, truly appreciate the worriless lives they now lead, thanks to LifeLock. Enroll today.

LifeLock – Identity Theft Prevention

LifeLock is an industry leader in the field of identity theft protection, and it is led by an ingenious group of entrepreneurs and anti-theft experts, in addition to being backed by a world renown venture capital firm: Bessemer Venture Partners. Everyday, we serve tens of thousands of consumers who understand the very real threat of identity theft, which has become a growing trend in the United States. Many of our clients come to us after they have experienced the nightmare of having their identity stolen. However, LifeLock works for both people who have had problems in the past and for those who want to prevent their identity from being stolen.

Identity thieves are getting smarter and more creative, and for many consumers who fear having their credit ruined and their name defamed the time to be proactive has come. LifeLock is on the cutting edge of identity theft, and we understand the value of preventing your identity from ever being stolen, which is why we specialize in taking a proactive approach to preventing fraud. We do not wait to react until after an identity theft occurs. We actually take measures to prevent it from happening by contacting you anytime we feel your identity is being compromised.

We believe in proactively protecting you, your family, your assets, and your business because once a thief makes a fraudulent charge on your credit card, it can take a year or more to fix your credit history, during which time you your insurance and loan premiums may be raised. In some cases, victims of identity theft have lost their jobs or their homes, and some have spent time in jail, all of which LifeLock’s service could have prevented.

As a company, we have been interviewed and reviewed by countless journalists, as well as television and radio personalities, including Rush Limbaugh, Paul Harvey, Dr. Laura, Sean Hannity, Howard Stern, and Dr. Joy, all of whom endorse us as a leader in identity theft prevention. We encourage you to read our LifeLock Reviews and see for yourself what clients are saying about our service. Once you read the comments, call and talk to one of our trained associates who will answer all your questions about our service and our million dollar guarantee.